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Founded in 1968, Midea is renowned as a
sizeable conglomerate that specializes in the manufacturing of
household appliances and sets foot in relevant fields of real
estates and logistics. It is now one of the largest white
household appliance production bases and export bases in China
.
Midea formally entered into the household
appliance industry in 1980, and started to use the brand name
of Midea in 1981. In 2001, Midea became a private enterprise.
In 2004, Midea accelerated its paces in market expansion
through successive acquisition of Hefei Royalstar and
Guangzhou Hualing.
Today, Midea Group has up to 80,000 employees
and owns over ten famous brands in various industries, namely
Midea and Welling etc. Apart from its headquarter in Shunde,
the Group has established production bases scattered in
Guangzhou, Zhongshan, Wuhu, Wuhan, Huai'an, Kunming, Changsha,
Hefei, Chongqing and Suzhou, etc, covering a total area
7000,000 square meters,among which the base in
Pingyang,Vietnam has put into production. Oppossessing an
extensive marketing network spreading all over China, the
Group also has established thirteen overseas branch
subsidiaries in countries and areas such as U.S.A,
England,Germany, Japan, Hong Kong, Korea, Canada ， Russia ，
France ， Malaysia and Vietnam.
Currently, Midea holds the largest and most
complete production chains for air-conditioner 、 microwave
oven 、 small home appliances and kitchen utensil groups in
China. Its core products include residential AC, commercial
AC, large-scale central AC, washing machine, , electric
cooker, refrigerator, water dispenser, microwave oven, dish
washer, induction cooker,electric fan electric warmer, water
heater, kitchen range, range hood, sterilizing cabinet,
electric chafing dish, electric oven, vacuum cleaner, small
household appliances and other homehold appliance products, as
well as other supporting products, such as compressor,
electric motor, magnetron and transformer.
Midea has been growing in healthy, steady and
rapid steps. It successfully achieved an average growth rate
of 60% and 50 % respectively in the 80's and the 90's. Since
the arrival of the new millennium, Midea maintains a growth
rate of 30% annually.
In 2006, sales revenue of Midea increased by
25% and hit a record of 57 billion Yuan, while export sales
went up by 65% to 2.2 billion USD compared to 2005. In the
assessment of China 's Most Valuable Brands 2006, brand value
of Midea ranks No. 7 by surging to 31.19 billion Yuan .
In Jun 2006, Midea ranked the 4th in the list
of Guangdong 's Top 100 Enterprises by uangdong Enterprise
Union Committee and Guangdong Enterprise Association. In Jul
2006, Midea was placed 53th by National Bureau of Statistics
among the China 's Top 500 Large-scale Enterprise Groups. In
Sep 2006,Midea ranked the 63th in the list of China 's Top 500
Enterprise Groups released by China Enterprise Union Committee
and China Enterprise Association for the fifth times
While keeping a rapid growth, Midea also
makes active contribution for local economic development.
Since 1990, Midea has paid tax totaling 9 billion Yuan and
donated more than 90million Yuan for social welfare and the
cause of education.
Looking into the future, Midea will continue
to believe effective,healthly and scientific development
principle and establish the industrial patterns for
diversified industries, scale development, professional
operation, regionalized operation and differentiated
management. Midea owns a healthy financial structure and
apparent advantages in its core competence, and possesses the
preliminary ability of resource allocation in a global
context. The Group aims at maximizing its integrated value and
further improving its corporate structure and management
system. In 2010, Midea will strive to become the most valuable
brand of home appliances of China and an internationalized
consumer electrical appliances manufacturing super giant and
ascend before the 5th of white household appliance suppliers
in the world, with record-breaking sales revenue of 100
billion Yuan. | 
